Fruits & Veggies—More Matters™
Fruits & Veggies—More Matters™
The Dietary Guidelines for Americans recommends adults consume 3.5 to 6.5 cups (7 to 13
servings) of fruits and vegetables daily and children eat 2 to 5 cups per day (4 to 10 servings)
depending on their age. While research indicates that more than 50 percent of adult consumers
know they need to eat five or more servings of fruits and vegetables per day, more than 90
percent of all Americans do not eat the recommended amount. To meet the new dietary
guidelines, most consumers will have to more than double the amount they currently consume.
Closing the consumption gap requires a new national call-to-action,
Fruits & Veggies—More Matters™, which will launch in March 2007. This new call for a
healthier America is attainable and easy for people to understand. It is simply to eat more fruits
and veggies at every eating occasion.
servings) of fruits and vegetables daily and children eat 2 to 5 cups per day (4 to 10 servings)
depending on their age. While research indicates that more than 50 percent of adult consumers
know they need to eat five or more servings of fruits and vegetables per day, more than 90
percent of all Americans do not eat the recommended amount. To meet the new dietary
guidelines, most consumers will have to more than double the amount they currently consume.
Closing the consumption gap requires a new national call-to-action,
Fruits & Veggies—More Matters™, which will launch in March 2007. This new call for a
healthier America is attainable and easy for people to understand. It is simply to eat more fruits
and veggies at every eating occasion.
Children - 
Education - 
