twin babies

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This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.

Stacey L. Bradford covers personal finance with a focus on issues that affect families at moneywatch.com. In a post perpetuated by yet another Similac recall, Ms. Bradford addressed why some families pay more for name brand formulas. Her response, “New parents are introduced to branded milk substitutes like Similac and Enfamil in the hospital. They are then often reluctant to switch to a cheaper alternative since it can take up to a week for a child to adjust to a different formulation,” was spot on.

While we know that breast milk is the optimum choice for infant feeding, beginning in 1980 all infant formulas became subject to the same exacting standards of the FDA pursuant to the Infant Formula Act. This legislation vested FDA with the authority to ensure that all infant formulas sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. Store brand formulas are nutritionally the same as Enfamil® and Similac® brand name formulas. This fact is not openly disclosed by the hospitals during those first days of motherhood. In my opinion, this is an enormous disservice to parents.

Purchasing store brand formula could produce a savings of about $600 a year per baby. Consider trying a store brand infant formula alternative, I did when my boys were infants. Today they are healthy men who obviously suffered no adverse effects from being fed store brand formula. Parent’s Choice Advantage™ Infant Formula is sold by major retailers including Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us.

It is comforting knowing the nutrition of Parent’s Choice Advantage™ Infant Formula compares to Similac Advance and offers the same benefits. Prebiotics which  help to support baby’s immune system, all nutrients, vitamins and minerals for growth and development, and DHA & ARA, which may support brain and eye development. The formula is available in 2 convenient sizes, 23.2, and 12.4 ounces.

Parents pay for the marketing and advertising the companies put behind their product brands, says Jean Halloran, the director of food policy initiatives for Consumers Union. Now that you have the facts about store brand formula nutrition and price, why not consider a switch to generic formula.

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