This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.

Infant formulas have changed greatly since my childbearing years. However, the general age recommendations remain constant. Infant formula is generally recommended until age one, followed by whole milk until age two. It is important to discuss changes in feeding with your doctor prior to making a final decision.  Most doctors believe reduced-fat or skim milk generally isn’t appropriate before age two primarily because it doesn’t provide enough calories or fat to promote early development.

The variety of infant formulas available today is simply amazing and frankly speaking, a bit frightening. A quick walk down the baby-feeding isle might just overwhelm a new mother.  There were many long-standing familiar brands along with at least ten other brands unfamiliar to me. To further overwhelm each of these brands have different bases such as milk based or soy and even organic milk based. Coupled with multiple brand options, one understands how overwhelming this formula decision may well be.

It was interesting, yet not surprising to find formula that was not only organic but also fortified with DHA. With the rising popularity and support of a diet rich in Omega-3 fats, it makes sense. Prior to 1980, infant formula was generally fortified with iron and vitamins. The Infant Formula ACT assured that all formula would meet the necessary levels of identified nutrients required for the growth of healthy babies.

According to the Mayo Clinic, “…Docosahexaenoic acid (DHA) and arachidonic acid (ARA). These are omega-3 fatty acids found in breast milk and certain foods, such as fish and eggs. Some studies suggest that including DHA and ARA in infant formula can help infant eyesight and brain development, but other research has shown no benefit. ”

While DHA and ARA enriched organic formulas may be the best option for your infant, the family budget may dictate otherwise. Shopping online may provide the opportunity to attain organic baby formula without the high price tag. Bright Beginnings DHA Organic Infant Formula is reasonably priced. Additionally, new customers receive a 10% discount and shipping is free on $49 orders when you buy on diapers.com.

Visit Bright Beginnings on Facebook to learn more about infant formula and other baby food and products.